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Case Study 1 Of Existing Blog Weblog As A Marketing Tool
Businesspeople have discovered Web logs to be an online and interactive marketing tool. A good example is SherpaBlog, just launched by MarketingSherpa publisher Anne Holland.
MarketingSherpa's Anne Holland has been amazed at the reaction to her blog. She receives around 20 emails in a day in response to her blog.
Anne Holland regards her blog as a marketing tool, because she feels it lets readers feel like they can reach out to the writer of a blog. The blog enables her to touch the readers in a way that none of formal e-newsletters can. She writes in an off-the-cuff, casual style, and a typo or two doesnt actually matters.
Many of Anne's blog readers are her newsletter subscribers. And while she is careful not to promote her newsletters or other information products, she is finding that those who respond to her blogging are 10 times more likely to buy from her. This is because people who feel a personal connection to a company are more likely to become a customer.
She promotes her blog in every one of her e-newsletters, simply by adding a prominently placed link. |
